Flagship Consulting

New York Office

470 Park Avenue South
4th Floor North
New York, NY 10016

Tel: 212-931-6100
Fax: 212-931-6159

Sam Ford

Director of Audience Engagement

As Peppercomm’s Director of Audience Engagement, I work with our clients to help them think about how to better tell stories that matter to the publics they seek to reach and to help companies better listen to, empathize with, and engage their audiences. Via that work, I’m proud to have been named a 2014 Social Media MVP by PR News and a 2011 Social Media Innovator by Bulldog Reporter.

Outside my consulting with clients and guiding work at Peppercomm, I advocate for the importance of these issues—as well as the consideration of ethics in marketing/communications—via my writing for publications like Harvard Business ReviewFast CompanyInc., and PR News and a range of other places, participating in public discussions around these issues, and serving on the Board of Directors for the Word of Mouth Marketing Association and as a board liaison to WOMMA’s Ethics Committee.

I am also active in media studies scholarship. I am a research affiliate with the MIT Program in Comparative Media Studies/Writing and teach as part of Western Kentucky University’s Popular Culture Studies Program (where I serve on the curriculum committee), both institutions of which I am also a proud alum.

I co-authored the 2013 book Spreadable Media: Creating Value and Meaning in a Networked Culture with Dr. Henry Jenkins and Dr. Joshua Green, which was named one of the best business books of 2013 by Booz & Company’s Strategy+Business and voted a top 10 summer read at Advertising Age. I am also co-editor of the 2011 book The Survival of Soap Opera: Transformations for a New Media Era with Dr. Abigail De Kosnik and Dr. C. Lee Harrington, which The New York Times called “a timely collection of essays that intelligently, and noncondescendingly” examines the state of soaps in the U.S. today.

Aside from all that, I formerly served as a licensed professional wrestling manager in the Commonwealth of Kentucky and, in my former career as a journalist, was honored to win a 2006 Best Feature award from the Kentucky Press Association for my work with publications like The Greenville Leader-NewsThe Ohio County Times-News, and The Ohio County Messenger. And, at WKU, I serve on WKU’s Young Alumni Council, Ad+PR Professional Advisory Committee, and as chair elect of the Department of Communication Advisory Council.

All of this work is conducted in Peppercomm’s one-person Kentucky outpost in Bowling Green, where I also play my most important roles: as father to Emma and Harper, partner to Amanda, and a proud Pekingese owner.