Supercharging the journey.
Walking 39.3 miles to end breast cancer isn’t easy, but the reward is big! And, in 2017, AVON 39 aimed to recruit more warriors to make an even greater impact.
Peppercomm created a new path to participation. Refreshed brand. Seamless website. Better analytics. The result? Boosted badass-ity, designed to drive registrations among a broader market of warriors.
Pretty (fearsome) in pink.
Peppercomm’s diverse team refreshed AVON39’s brand from all sides. We crafted an updated aesthetic and re-engineered AVON39’s marketing mix.
We architected an updated digital user experience, deploying new, on-brand websites at the national and local levels. We left no stone unturned, creating a holistic ecosystem that powers eyeballs to the AVON39 website – and drives participation.
Paving the way.
We shouted AVON39’s story from every rooftop. This omni-channel approach also included media buys, social outreach and reaching new audiences with programmatic advertisements—all to help breast cancer reach its own finish line.