AVON 39

A Fierce Strategy for Conversion.

AVON 39

Supercharging the journey.

Walking 39.3 miles to end breast cancer isn’t easy, but the reward is big! And, in 2017, AVON 39 aimed to recruit more warriors to make an even greater impact.

Peppercomm created a new path to participation. Refreshed brand. Seamless website. Better analytics. The result? Boosted badass-ity, designed to drive registrations among a broader market of warriors.


Strategy

Design

Development

Programmatic Media

Communications

Pretty (fearsome) in pink.

Peppercomm’s diverse team refreshed AVON39’s brand from all sides. We crafted an updated aesthetic and re-engineered AVON39’s marketing mix.

Homepage advantage.

We architected an updated digital user experience, deploying new, on-brand websites at the national and local levels. We left no stone unturned, creating a holistic ecosystem that powers eyeballs to the AVON39 website – and drives participation.

Paving the way.

We shouted AVON39’s story from every rooftop. This omni-channel approach also included media buys, social outreach and reaching new audiences with programmatic advertisements—all to help breast cancer reach its own finish line.

Break down barriers.

Showcase your own kind of ferocity.

Peppercomm

We connect brands, messages and people through data-driven insights, cross-channel communications and dynamic customer experiences. We’re a digital communications agency, an innovative consultancy, a strategic business partner. We map our capabilities to our clients’ core objectives.