When consumers interact with your brands on their terms, everybody wins.
Today’s consumer media market is like a digital pupu platter – it offers a little bit of something for everyone. For some, it’s smartphones and magazines. For others, it’s social media and streaming content. For all, it’s the delicious freedom of personal choice.
In this more-diversified-than-ever consumer media environment, the most successful brands are those that make the most of the media medley and find interesting, useful ways to create dialogues with consumers where they live, work, play, shop, and share. To us, it’s all about continually growing, changing, and listening – building powerful connections by delivering the content audiences seek to where those audiences are looking for it (rather than where we think they should be).
We place a premium on getting to know our clients and their customers, in listening to their goals and learning their stories. We explore the customer’s communication experience – the multiplicity of ways a brand and its competitors are experienced from the audience’s perspective. We utilize this in-depth knowledge to determine each client’s “right combination” of tools – PR, social communications, Web, creative, events. And we utilize this tool set strategically to ignite conversations that drive sales, turn national marketing into local activation, build brand loyalty in a crowded marketplace, and help brands better anticipate market shifts—all while striving to serve the wants and needs of the potential customers our clients seek to reach. Finally, we use real, applicable engagement metrics to know definitively what works best – and where we need to go.
The smart choices we make for our clients come from earned expertise in the consumer marketplace. Our management team has fueled some of the best-known consumer campaigns of the past two decades, drawing from comprehensive category experience in technology, beauty/fashion, home goods, food/beverage, and more. We won’t say that we can see the future, but we will say this: our approach, experience, and acumen allow us to move confidently and make thoughtful, proactive recommendations that let clients envision – and realize – the unique and exciting potential of connecting with their audiences more effectively and meaningfully than ever before.