Powerful exposure for positive practice.
In today’s energy economy, every company – large or small – has a “clean technology” story to tell. But the real success stories are those of smart companies with a clear strategy and defined goals in mind. From renewable energy to green building, smart-grid technology to lean manufacturing, an organization’s approach to clean technology can have a far-ranging, multidimensional impact. Whether it’s attracting and retaining employees, enticing investors, securing government funding, or simply telling a compelling story that reflects well publicly, a smart clean-tech strategy positions organizations to capitalize on current successes in order to ensure future ones.
Everybody agrees the work of companies that have made a serious commitment to clean-tech leadership deserves to be showcased. However, the path there is less clear. Whether it’s for GE Energy, Panasonic, Stion, or Gevo, we’ve created the blueprint for achieving essential visibility for companies with the most influential audiences. We understand our clients’ complex business infrastructures and the regulated mandates that shape the marketplace (i.e., PE funding, DARPA grants, etc.). We in turn help your company understand your key audiences’ points of view so you can join – and lead – the conversation in a way that truly and transparently connects with those audiences’ interests and concerns. And we efficiently digest technical regulations and complex technologies, confidently delving into core industries where our clients operate.
This acumen allows us to cut through the jargon and create compelling messages that resonate across varied audiences – investors, business partners, recruits, and others. When supported by our wide range of marketing capabilities, this integrated approach to clean-tech communications lets us build smart, holistic strategies that clearly articulate a company’s point of view, position them positively, and define them uniquely.