In an industry that changes in the blink of an eye, we give our clients the vision they need.
From the launch of Microsoft Zune to Netflix’s botched attempt to split into two companies, there have been countless blunders made by technology firms. Although the best publicists in the world can’t help a flawed product, a strategic communications plan can build success and support, while mitigating potential communications crises. That’s why we listen first before we recommend a PR strategy for a tech client.
For years, Peppercomm’s strategic counsel has helped the world’s current and future technology leaders differentiate themselves to the business community and potential customers with insight born of foresight. We start with a fundamentally different approach that elevates each client’s individual strengths in order to help them rise above the din. We focus first on listening to, understanding, and looking at the world through the eyes of the audiences our client is trying to reach. And we focus our dialogue around the concept of why technology matters and where it can take people – both in their daily lives and in their lifetimes – creating intrigue that goes way beyond the ability to “talk tech.”
No matter where or how technology is used, we’ve found that key audiences want to understand the products and the principles that underscore them. From start-ups to Fortune 500s, our experience is expansive and incisive, ranging from cloud technology, document-management solutions and telecommunications to microscopy, search engines, medical devices, business rules management systems, and more. Our core tenet is to deliver relevance among technology experts and technophiles, and among more casual audiences looking for tech solutions – nationally, regionally, and vertically. We survey the landscape and intelligently seed the conversation with multiple audiences across multiple channels. We employ thought leadership to help clients become strategically hardwired to key audiences. And we look at creative ways to apply “new tech” to the very industry that spawned it.
Peppercomm delivers a holistic approach that brings innovation and inspiration to light. In an industry that cycles faster than most, our approach defines itself by its clear focus on looking forward.