Raymond James

Visualizing the future.

Raymond James

Say what?

Tasked with remedying the brand-message-people disconnect for Raymond James, Peppercomm turned to research. A detailed audit of the company, drawing on existing data and information from the client, and additional original research turned up a key insight: Retirement.

The industry spoke ad nauseam about wealth management, but consumers wanted tailored information about planning for retirement. We sought out to bridge the gap.


Strategy

Design

Development

Communications

Journey to retirement.

The deployable asset: An interactive infographic that takes the user on a custom journey to prepare for their individual or coupled retirement, and concludes with a list of personalized tips around common, yet complex, challenges.

We re-packaged Raymond Jame’s wealth management guidance with a retirement-specific bow.

We re-packaged Raymond Jame’s wealth management guidance with a retirement-specific bow.

Creating interactive experiences.

To maximize engagement, we evaluated and tested various forms of interaction, including the introduction of subtle animation. Using visual cues and tactile triggers increases engagement time and the possibility of conversion.

Personalized financial planning meets a seamless user experience.

Course correct.

Ensure that your message connects you with the right people.

Peppercomm

We connect brands, messages and people through data-driven insights, cross-channel communications and dynamic customer experiences. We’re a digital communications agency, an innovative consultancy, a strategic business partner. We map our capabilities to our clients’ core objectives.