Saint-Gobain

Constructing a sustainable brand.

Saint-Gobain

Translating experience.

Three hundred fifty years of history. A multi-billion-dollar portfolio of highly technical brands. And limited name recognition in the U.S. How do you communicate a complex company’s corporate evolution in a relatable, easy-to-understand way?

It starts—and ends—with transformative analytics. Our work continues to map back to and support Saint-Gobain’s larger business agenda.


Strategy

Design

Development

Communications

The human element.

Leaders are default storytellers, able to humanize brand content. By helping Saint-Gobain’s numerous leaders coordinate, prepare for, and connect with media and stakeholders, we give the brand a relatable face.

The human element.

Leaders are default storytellers, able to humanize brand content. By helping Saint-Gobain’s numerous leaders coordinate, prepare for, and connect with media and stakeholders, we give the brand a relatable face.

A strong skeleton.

When storytelling turns reactive, we can help there, too. We worked with Saint-Gobain and numerous portfolio companies to simulate and prepare for crises. In the event that real-life crises impact Saint-Gobain or its subsidiaries, we’ve also provided communications and strategy support, content development and training.

Designed for longevity.

We also helped Saint-Gobain North America craft a new website. In creating the site architecture and identifying the strongest brands to highlight, we created a de-facto portfolio map. Saint-Gobain employees, some of the most common site users, can now understand how individual brands fit into the broader Saint-Gobain ecosystem. Better still, the whole brand can now promote, sell and communicate via a unified front.

Amplify the story.

Create content that’s anything but robotic.

 

Peppercomm

We connect brands, messages and people through data-driven insights, cross-channel communications and dynamic customer experiences. We’re a digital communications agency, an innovative consultancy, a strategic business partner. We map our capabilities to our clients’ core objectives.