Sharing your caring.
In today’s corporate world, it’s imperative that companies recognize the magnitude of their impact on the environment, communities, employees, and others around them. And companies must own their immense responsibility to the welfare of each of these constituencies when doing business on a daily basis. Simply put, good corporate citizenship is no longer exceptional; it’s expected. And for companies that effectively communicate their actions, the opportunity to stand out is significant.
At Peppercomm, we partner with clients to help them truly experience their own impact through the eyes of their audiences, identify positive and negative practices, and craft a sound corporate social responsibility (CSR) road map that highlights and shares the great work they are doing while addressing and correcting the areas that need improvement. And we help our clients see how effective, transparent communication that serves those audiences is a key part of sound corporate citizenship.
Our professionals have worked with leadership at Aramark, Bayer, GE, and many other companies to define core values and operating principles, establish programs to support these values, and craft communications plans to connect with key stakeholders. Allow us a few shining examples. We developed a comprehensive communications effort around the deeply rooted commitment of Wilbur-Ellis’ Impact programs to the farming communities in which they operate. We helped Tyco International form a road map for communicating operational change centered on resource consumption and environmental impact. And we told the world about GE Financial/Genworth’s ongoing efforts to spread financial literacy through community programs.
All over the world, companies are doing amazing things through corporate citizenship. Our expertise is in providing strategy on how communication plays a role in responsible citizenship and in shaping and communicating these stories – sharing what matters, raising awareness about programs that have beneficial social results without sacrificing profitability, and spreading the word about organizations large and small that deliver a positive impact on the world around them, not to mention their bottom line.