Sharing meaningful stories with people who matter.
In today’s world, environmentally responsible behavior is no faraway goal. Thoughtful companies incorporate green into everyday operations as a key aspect of overall social responsibility and good corporate governance. And smart companies do so as a critical means of ensuring shareholder confidence, protecting brand reputation, and building awareness – all without sacrificing efficiency or profitability.
Peppercomm’s GreenPepper team is focused on ensuring that our clients’ stories are being told in appropriate ways to the appropriate people. We apply our Audience Experience offering, proactively meeting audiences where they are and gaining insights directly from the people who matter most. We utilize an informed global network – well versed in the creation and implementation of environmental programs and strategies – which examines policies and procedures from all angles, discerns what has impact, and determines the proper ways to translate this to audiences. And our established expertise in communications (and social media in particular) keeps our fingers on the pulse of public perception – seeing what resonates, listening to the current of opinion, and connecting our clients to the conversation in a way that authentically puts them at the forefront.
Today’s green stories are told in real time, with real ramifications, to people who matter. Whether it’s the American Institute of Architects leading at the forefront of sustainable design or Whirlpool delivering products that save energy without sacrificing convenience, these are stories that demand to be shared – not just for the visionary nature of the category but for the bottom-line impact that comes from cementing positive relationships with the most important audiences. And for establishing organizations as leaders not just in doing business well, but in doing business right.