It takes decades to build a reputation, and only nanoseconds
to destroy it.
The worst time to figure out how to respond to a crisis is after it’s occurred. And, in today’s hyperconnected world, technology and social media have shortened the reaction time once an issue arises. We specialize in not only helping clients manage a breaking crisis, but also in preparing detailed response plans that include every conceivable scenario they may face.
Peppercomm has guided countless clients through a wide variety of crises. We’ve worked with a large manufacturing company to address backlash on its social-media channels following a product recall, a wholesale manufacturer accused of selling weapons to terrorists, and a technology company whose founder was arrested for embezzlement one week after the firm’s IPO. In each case, we helped these clients navigate through the uncertainty, manage their reputation, and survive intact. In fact, the Fireman’s Fund was so impressed with Peppercomm’s crisis communications work that they built in a clause that extended our services to all policyholders in times of need.