Online listening is not “Step 1” of a project. Rather, it is a continuous process that informs all our ongoing efforts. We set up online listening initiatives as the foundation of our work. From monitoring conversations to looking at online analytics to understand how people are engaging with content on our client’s own platforms, we make sure all we do is driven by the audiences we’re trying to reach.
And that listening leads to insights and action through customized monitoring reports that give context and color to what audiences are talking about in ways that inform our overall strategy; finding opportunities for our clients to meaningfully join online conversations; and content development and site designs that reflects how people want to engage with our clients’ platforms.