Strategy and Infrastructure
Digital strategy isn’t built after the fact. Too often, companies launch a range of online initiatives before they ever consider how everything connects, or how internal teams collaborate to connect them. That is why infrastructure is so vital to supporting ongoing, long-term, strategic communication – both online and off.
We have helped many companies—large and small, B2C and B2B—build processes from the ground up, from a website out or from a social media presence to a plan. We craft social media rules and guidelines, develop protocol documents for managing digital platforms as teams change and create new processes for approval and compliance. And we train social media spokespeople, launch internal education campaigns around digital initiatives and build the technical platforms for internal and external sites—whatever is needed to create a sustainable, connected digital platform for our clients.