Your brand. Extended and amplified.
How can a brand facing formidable competition gain the prestige – and shelf space – it needs to ensure its success? Or generate incremental revenues to regain marketplace traction in difficult times? Or leverage its current brand equity to blast into the forefront of the overloaded minds of potential customers, in ways that serve those customers’ needs? By creating a comprehensive strategic licensing program through Peppercomm.
At Peppercomm, we take a holistic approach to creating brand growth – and give licensing a long-overdue seat at the table. In an industry littered with bad deals, we take the tack that licensing is a creative catalyst, not a transactional tool. We also believe first and foremost that licensing should be about building an organization’s brand, not just about cutting deals. That’s why we are the original agency to offer the expertise and resources to develop relevant licensing programs and advance them, end to end – from developing licensing strategy, to prospecting and signing new licensees, to ensuring the right product development and quality control, through executing marketing, PR and events, right down to the integrated marketing capabilities that wrap the finished product and enable it to be delivered with impact to market. By providing potential customers with relevant and authentic branded products and services, and clients with measurable financial return on their investment, we allow licensing to take on a larger role as a strategic organizational advantage.
Peppercomm utilizes the combined strengths of our experts to provide our licensing clients with unprecedented returns. By working with Peppercomm, brand owners can expect more: better partners, more relevance, broader assets, more creativity, better entry points, more revenue, and the most seamless experience, from start to finish, offered anywhere. Then, we utilize our proprietary process to measure success, on your reputation and your bottom line.
Today, when licensing is about so much more than building the right products and putting them in the right aisles – when dead-end relationships, misinformation, and missed opportunities abound – Peppercomm arrives with a needed approach: a comprehensive marketing mix unheard of in a traditional licensing agency. Which is precisely why it works.