Marketers are all rallying around “the conversation.” At Peppercomm, that’s what public relations has always been about.
In a rapidly changing climate where reputations are built and broken with the click of a mouse, public relations has become increasingly personal. It has never been more important for companies to talk with people rather than at them – to establish relationships with those who are publicly communicating about the company and key industry issues. Public relations fosters that dialogue. Public relations builds credibility. And public relations helps a company tell the stories you want to tell in ways that resonate with your audiences’ wants and needs.
Peppercomm’s deep roots in PR allow us to move organizations forward with a balance of experience and acumen. Put simply, our results are different because our perspective is different – exploring the crossroads where organizations and their audiences meet, visiting the viewpoints of all involved and developing a serious understanding of the stakes for all players. We help clients step into the shoes of their audiences to better reflect on the company – and its products and services – as their audiences experience them. Armed with those insights, we join the conversations audiences are already having with relatable messages instead of corporatespeak. We read the environment and anticipate issues and concerns. We move nimbly and efficiently in times of crisis – and times of opportunity. And we execute boldly with a nontraditional suite of custom services that allows messages to travel in unexpected ways – and to unexpected places.
We are separated from our competition by our relentless focus on what’s next; our thirst for understanding where the conversation is going; our uncanny ability to recognize and then enact solutions; our perfect mix of traditional and nontraditional PR; our agility; our right-sized, right-level teams; and, perhaps surprisingly, our humility – an attitude that emphasizes human connection, not hubris.
In an era when every company is seeking to engage in the conversation, PR’s foundational strength is as a liaison between organizations and the audiences that care about them. At Peppercomm, we’re evolving that role daily to provide a distinct competitive advantage over ad agencies, digital firms, and traditional marketing shops – an advantage that plays especially well in an environment where the audience decides where and when the conversation begins.