Because brand advocacy starts at home.
Consider this a gift: when you cling to the belief that top-down edicts from the CEO make for good internal communications, you’re doomed from the start. (You’re welcome.)
We embrace the polar opposite. From in-house innovations and useful news to community involvement and culture cues, many companies’ most important values now play out via internal communications. That makes this conduit one of the most critical communication pipelines in which a company can invest. A strong internal-communications network is not just about aligning internal and external messages. It’s about letting your most valuable stakeholders – your employees – create and foster the lifeblood of your organization. It’s about real conversations, developing organically and traveling widely, that reinforce a company’s core beliefs and keep people tracking together in a shared mission. It’s about thinking of your employees as external-communications ambassadors who unofficially represent your company in the process of building their own individual brand. And, most importantly, it’s about transparency – about telling the truth at every level (hence the popularity of our Comedy Experience offering, which train everyone to understand that the best “storytelling” – and strongest connections – always starts with the truth).
At Peppercomm, we excel in creating internal-communications strategies as individual as the organizations they serve. And our approach starts by thinking about internal communications from the perspective of employees. From utilizing intranets, social media, and podcasts to banding teams through a shared cause, we build internal communications aimed at helping people talk to one another, learn from one another, and support one another in the ways that most resonate with them. This shared advocacy builds strong internal constituencies that embrace all that your company stands for. And it fosters tightly woven relationships that heighten employee morale, allow a deeper understanding of your colleagues and your clients, enhance your brand reputation, and attract top-level talent.
We encourage companies to listen to their employees: to enlist them to think differently, speak confidently, and develop thought leadership in a variety of arenas. These open relationships make employees the best brand ambassadors—which, in turn, make a stronger organization. In fact, our clients often tell us it’s amazing what can happen when they start by listening.