Media Training
Tell your story – the way it’s meant to be told.
The way we see it, every interview is a chance to “win” – to showcase yourself and your products, services, and company in the best possible light. Every mention, conversation, or online post presents the opportunity to inform public opinion, humanize your company, and tell meaningful stories that reinforce real connections with audiences, both existing and new.
We start where others don’t: with the notion that a former-journalist-turned-media-trainer creates little more than a talking head. Not on our watch. We train clients to be communicators and ambassadors – arming spokespeople with a big-picture understanding of the atmosphere surrounding your product or service and preparing them for their role as stalwart watchdogs of their company’s reputation.
We use the people most familiar with your business as media trainers – your Peppercomm team. During each session, these experts develop an instant headline and lead graph based on the company’s talking points to provide rich, contextual content that fuels messaging and guards against negative buzz. Peppercomm experts also provide social-media training, helping clients listen and respond to the story as it is retold across multiple channels.
We prepare our clients for every conceivable conversation – on air, online, and everywhere in between – steeping you in the competitive landscape, anticipating negative feedback, and teaching your spokespeople to experience your organization or brand from your audience’s perspectives so they can share the broader story. And then we practice – really hard – to ensure that nothing is left to chance.
Bottom line? We equate media training to insurance for your PR campaign. In an information economy, that’s something no one can afford to be without.
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