Your reputation may be the most important asset you'll never own.
At the corner of integrity and trust lives your reputation. Within a reputation is the power to not only inform public opinion or expand a sphere of influence, but also to directly (and deeply) impact a bottom line. Whether people defend or destroy your product, service, or organization rests largely on the reputation it has earned with partners, media, employees, and the public. Accordingly, a reputation needs to be fiercely enhanced and protected to create solidarity among all your interest groups.
Peppercomm has built – and reinforced – reputations, from start-ups to Fortune 500s, for years. We introduce organizations to audiences around the globe with a holistic approach built on equal parts listening and interaction. We take the perspective that reputations hinge not only on sensing crisis and responding decisively in the face of adversity, but also on recognizing and capitalizing on opportunities to reinforce positive perceptions. And we believe companies best do that when they intrinsically understand their audiences’ wants and needs, and dedicate themselves to providing information that serves those audiences beyond merely selling to them.
We provide real value with our trusted third-party objectivity and our honest approach to listening. Because reputations live largely in the hearts and minds of others, we divine what’s memorable, what’s credible and, potentially, what’s problematic based on the conversations that are playing out across a grand sweep of media every single day. And we align key messages to what your audiences seek and expect.
The sum? A channel-agnostic, strategic communications plan, highly tailored to each and every client’s world. Comprehensive reputation management that educates audiences, heightens awareness, and delivers real results. We think that’s a pretty smart strategy for success. In fact, we stake our reputation on it.