In order to encourage people to listen, you need to say something that matters.
Some clients require simple blocking and tackling; basic, straightforward PR strategy and tactics to help generate visibility. In other cases, however, clients are in need of a thought-leadership platform: a “voice” for the organization that helps them build reputations outside of their products and services, and to affirm themselves as visionary leaders. Intrinsic to this concept is a point of view centered not on what is here now, but on what is coming next. We position our clients ahead of the competition, intelligently demonstrating their expertise on topical issues so they can shape where the conversation is headed.
Moreover, we help them earn the trust that comes from investing time and resources in understanding the industry landscape. Our thought-leadership campaigns value listening over talking – gathering information through conversation and exploration. We encourage our clients to interact with audiences, examine topical issues from new perspectives and experience their own business environment from the outside in. This process starts with looking at issues from the audience’s point of view and finding where discussions are already happening. Then, we’re able to counsel a client to not only incorporate those audiences’ needs and wants in their outreach but to make the company’s thought leadership part of a dialogue that’s already happening.
Only with this bedrock foundation can an organization take the bold step onto the ledge of thought leadership – presenting new and thought-provoking ideas in ways expected and unexpected, online and off. Our partnership with clients allows them to confidently define goals, establish their professionals as astute industry experts, and present their services as valuable solutions within a larger puzzle. And the results are expressed not merely in sales numbers or quotas but in the greater ongoing context of legitimacy, enhanced reputation, and respect.