Research and Measurement at Peppercomm goes way beyond hits, clicks, and impressions. Based on the individual needs of your organization and stakeholders, we develop tailored measurement and research programs that truly measure and uncover what matters to your company and what is moving the needle for your business. Our team of analysts and data scientists not only evaluate and measure your current marketing program but also conduct research designed to discover strategic insights. Our findings inform and shape your program at the outset, and offer prescriptive strategies for continuous improvement. We do this not by our predefined criteria, but by key performance indicators that matter to you, including business goals, media placement quality and quantity, share of voice, tonality, message pull-through and audience engagement, SEO/SEM, and web analytics.

  • Market Research
  • Audience Experience & Journey
  • Media Monitoring
  • Media Measurement
  • Website Analysis
  • SEO/SEM
  • CRM Analysis
  • Direct Marketing Analysis

Our Capabilities

Research
Design
Strategy
Development
Social
Communication
Media
Video
Copywriting
Crisis
Comedy Training
Search
User Experience

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