What You Need to Know Before Launching a Native Advertising Campaign
The number of brands using sponsored content is growing exponentially, but not enough of them understand the potential effects. I can remember
A 60’s Ad Man’s Guide to Today’s World
What were to happen if characters such as the those in AMC’s Mad Men series came to life in today’s world of integrated marketing communications?
How PR evolved into strategic communications
The seeds of our current marketing services model were sown in the decades following World War II. Sales of goods and services exploded; and paid
PR Insider: In a Merger, It’s the Little (and Big) Things that Count
Deciding to sell your company – especially if your name is on the door – is as much a life passage as selecting the right college or picking a
The Business of Diet at Peppercomm
Using Comedy as a Organizational Culture Change
Companies Have Split Personalities
If companies are individuals, they often seem to have dissociative identity disorder. For many organizations, each division, function and channel
Lighten Up!
There are two things you need to know about income taxes. The IRS has extended the deadline to April 18, and when you write your check, just make
Kings of New York: Peppercomm Named to Crain’s “Best Places to Work in New York City”
NEW YORK, Nov. 15, 2012 (GLOBE NEWSWIRE)—Peppercomm announced today that Crain’s New York Business named the integrated communications firm as a
