The number of brands using sponsored content is growing exponentially, but not enough of them understand the potential effects. I can remember
What were to happen if characters such as the those in AMC’s Mad Men series came to life in today’s world of integrated marketing communications?
The seeds of our current marketing services model were sown in the decades following World War II. Sales of goods and services exploded; and paid
Deciding to sell your company – especially if your name is on the door – is as much a life passage as selecting the right college or picking a
If companies are individuals, they often seem to have dissociative identity disorder. For many organizations, each division, function and channel
There are two things you need to know about income taxes. The IRS has extended the deadline to April 18, and when you write your check, just make
NEW YORK, Nov. 15, 2012 (GLOBE NEWSWIRE)—Peppercomm announced today that Crain’s New York Business named the integrated communications firm as a