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Ideas, Press Releases, Thought Leadership August 12, 2015May 6, 2017

Marketers: Are You Meeting Your Audiences’ Generational Needs?

PR Web New Survey by The Economist Intelligence Unit in Association with Peppercomm Shows Content Preferences Differ Dramatically from Younger to

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Ideas, Thought Leadership October 9, 2014May 6, 2017

Global Business Executives to Marketers: Stop Marketing

New Study from The Economist Group Content Solutions in Association with Peppercomm Reveals Significant Gaps Between How Marketers Are

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Ideas, Thought Leadership October 6, 2014May 6, 2017

Hedge Fund PR Works Under JOBS Act

Peppercomm’s landmark hedge fund communications study is a top story in media articles worldwide. This week—HedgeWeek, Bloomberg, FundFire,

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Ideas, Thought Leadership September 30, 2014May 6, 2017

JOBS Act changing hedge fund communications, says study

Hedge funds are beginning to take advantage of new communications channels one year after the enactment of the JOBS Act, according to a

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Ideas, Thought Leadership September 29, 2014May 6, 2017

Jobs Act Changing Hedge Fund Communications: New Peppercomm Study

66% of Hedge Funds on LinkedIn and 10% on Twitter; 14% of Largest Global Firms Launched Websites in 2014. Hedge funds are beginning to take

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Ideas, Thought Leadership September 29, 2014May 6, 2017

Hedge Funds Take a Turn onto Madison Avenue

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Ideas, Thought Leadership September 26, 2014May 6, 2017

The JOBS Act at Year One: A Changing Hedge Fund Communications Landscape

The private world of hedge funds is looking more like Madison Avenue. Hedge funds today are everywhere – in daily headlines, social media, public

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Ideas, Thought Leadership April 29, 2014May 6, 2017

What You Need to Know Before Launching a Native Advertising Campaign

The number of brands using sponsored content is growing exponentially, but not enough of them understand the potential effects. I can remember

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Ideas, Thought Leadership April 10, 2014May 6, 2017

A 60’s Ad Man’s Guide to Today’s World

What were to happen if characters such as the those in AMC’s Mad Men series came to life in today’s world of integrated marketing communications?

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Ideas, Thought Leadership March 10, 2014May 6, 2017

How PR evolved into strategic communications

The seeds of our current marketing services model were sown in the decades following World War II. Sales of goods and services exploded; and paid

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