Global Business Executives to Marketers: Stop Marketing
New Study from The Economist Group Content Solutions in Association with Peppercomm Reveals Significant Gaps Between How Marketers Are
Hedge Fund PR Works Under JOBS Act
Peppercomm’s landmark hedge fund communications study is a top story in media articles worldwide. This week—HedgeWeek, Bloomberg, FundFire,
JOBS Act changing hedge fund communications, says study
Hedge funds are beginning to take advantage of new communications channels one year after the enactment of the JOBS Act, according to a
Jobs Act Changing Hedge Fund Communications: New Peppercomm Study
66% of Hedge Funds on LinkedIn and 10% on Twitter; 14% of Largest Global Firms Launched Websites in 2014. Hedge funds are beginning to take
Hedge Funds Take a Turn onto Madison Avenue
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The JOBS Act at Year One: A Changing Hedge Fund Communications Landscape
The private world of hedge funds is looking more like Madison Avenue. Hedge funds today are everywhere – in daily headlines, social media, public
What You Need to Know Before Launching a Native Advertising Campaign
The number of brands using sponsored content is growing exponentially, but not enough of them understand the potential effects. I can remember
A 60’s Ad Man’s Guide to Today’s World
What were to happen if characters such as the those in AMC’s Mad Men series came to life in today’s world of integrated marketing communications?
How PR evolved into strategic communications
The seeds of our current marketing services model were sown in the decades following World War II. Sales of goods and services exploded; and paid
PR Insider: In a Merger, It’s the Little (and Big) Things that Count
Deciding to sell your company – especially if your name is on the door – is as much a life passage as selecting the right college or picking a
