Fintech

Standing out in an increasingly crowded fintech market takes more than just securing media opportunities – it takes a comprehensive communications strategy that’s built around key business objectives and reaching your key audiences and stakeholders. Whether you need to get in front of bank decision makers to develop key partnerships, gain validation from top-tier media to sell in a round of funding, or attract job applicants from a highly competitive talent pool, our team works seamlessly alongside your sales, HR, marketing and executive functions.

Our powerhouse of reporter relationships and content creation acumen stems from a 25-year history in finance, business and technology communications. We begin with a deep dive into the competitive landscape, finding a meaningful niche for you to own to break through the noise. To do this, we lead the industry in research, tapping AI to anticipate future conversations among your target audiences and media to stay ahead of the news cycle.  

Our team works tirelessly to ensure that we’re constantly moving the needle, communicating with you daily to ensure our programs work in lockstep with your team. Our partnerships have ranged from newly formed start-ups to long-established institutions.

We focus on tailoring our communications programs to your individual needs. To gain a deeper understanding of how our objective-focused strategies work within fintech, please see our case studies below.


Services include:

  • Research + Insights
  • Brand Narrative + Messaging
  • Strategic Planning
  • Executive Thought Leadership
  • Media Strategy + Relations
  • Internal Communications
  • Content Strategy + Development
  • Social Media
  • Crisis Communications + Issues Management
  • Measurement, Share of Voice
  • Events + Awards
  • Customized Additional Digital Services

Case Studies

The digital transformation of financial services has been accelerated by the COVID-19 pandemic. Banks have been forced by necessity to accelerate their plans for digital banking, while for consumers it has simply become "the new normal." This new environment provides opportunities for traditional banks and neobanks alike, as well as service providers who are accelerating access to financial services, reducing fraud and eliminating friction for consumers. Click below to download Peppercomm's new Mindset AI report and find out more about how consumer attitudes toward digital banking are evolving.

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