Caitlin Byrnes

Vice President

I’m a Vice President at Peppercomm, where I work closely with clients on communications strategy, account management, media relations, and coverage amplification. My clients include Wilmington Trust/M&T Bank, Dynata, Xero, and AXA Investment Managers.

Prior to Peppercomm, I spent over a decade in the communications field, first as a reporter before transitioning into PR. Throughout my PR career, I’ve straddled the line between earned media and paid/social media, giving me expertise in cross-platform communication and multi-faceted account strategy.

I have worked on award-winning teams, including the “Beauty Gets Ugly” campaign for CES that won a SABRE Best in Trade Show award. My leadership in the launch of private equity firm Alpine Investors’ media program contributed to its finalist placement in the SABRE Innovation Awards for Financial Services. I volunteer with PawsNY and am a member of 100 Women in Finance.

I earned degrees in Journalism and International Affairs from The University of Georgia. I’m originally from Charlotte, North Carolina, but currently reside in Manhattan.

I get inspiration from:

Nature (I’m halfway through my goal of seeing every national park), my family (oh so different than me), and from voraciously reading news.

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