Michael C. Fina Appoints Peppercomm Agency of Record

In addition to providing public relations and social media support, Peppercomm will team with luxury retailer to fundraise for the Leukemia & Lymphoma Society.

NEW YORK – April 23, 2012 – Peppercomm announced today that it has been named agency of record by Michael C. Fina, New York’s premier family-owned and operated retail destination. Additionally, Peppercomm and Fina will partner to fundraise for the Leukemia & Lymphoma Society’s Man and Woman of the Year Campaign.

“Peppercomm set itself apart from the competition by experiencing our brand from the customer’s standpoint. That immediately struck a chord with us,” said Jacklynn Manning, communications and creative director, Michael C. Fina. “We’re pleased to not only be partnering with Peppercomm to raise awareness for our brand to a national level, but to also further fund research for the Leukemia & Lymphoma Society.”

The luxury retailer is the second highest fundraiser for the Leukemia & Lymphoma Society in the U.S. Over the past three years, the Fina team has raised more than $450,000 to fund research that has contributed to major advances in the treatment of blood cancers as well as other types of cancer, such as chemotherapy and stem cell transplants.

Peppercomm will develop and implement an integrated strategic communications program aimed at creating new positioning and messaging that will raise brand awareness nationally. To achieve this, Peppercomm will target influencers through a combination of media relations, social media and event support.

“Michael C. Fina is a family-owned business that embodies the word family, from their strong relationships with their customers to their passion in helping families affected by Leukemia,” said Deborah Brown, partner and managing director of strategic communications, Peppercomm. “We are honored to be working with this luxury brand and to help the company expand beyond New York.”

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About Michael C. Fina Michael C. Fina is the perfect place to turn when celebrating all life’s many milestones, big or small. As New York’s premier family-owned and operated retail destination, Fina has been providing customers with quality products and exceptional service for over 75 years. The flagship store, located at 545 Fifth Ave. New York, NY, offers a stunning variety of engagement rings, wedding bands, fine jewelry, tableware, estate silver, and bath accessories. For more information visit the company’s website, www.michaelcfina.com.

About Peppercomm Peppercomm, Inc., a strategic communications firm headquartered in New York, focuses on understanding the business of a client’s business. In addition to being a full service public relations firm, the agency includes H2O Associates, a digital and interactive firm, whose services complement a solution set that already includes: PepperDigital, PepperCommotions, GreenPepper, Audience Experience and Comedy Experience. Peppercomm is currently ranked number 30 on a national industry list by PRWeek and is a finalist for the 2012 PR Week Midsize Agency of the Year. Information about the agency may be found at www.peppercom.com.



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