Peppercomm Strengthens its Purpose with Enhanced Employee Engagement

Hires new Chief Talent Officer to elevate culture to the next level;
also brings on new head of data analytics.




Peppercomm, a leading strategic communications and marketing firm, announces that, as part of its efforts to continue evolving its employee engagement and maintain its status as an employer of choice, it has hired Tara Lilien as Chief Talent Officer.

Tara joined the agency at a crucial time in the marketplace, where Millennials will outpace other age groups by 2020. These employees are increasingly looking to work for purpose-driven organizations. As a result, Peppercomm is doubling down on its own purpose – to use its innovation and imagination to inspire people to come to know and trust the organizations it works with. After various leadership roles at other major communications firms, Tara will be instrumental in creating employee engagement and talent development programs to drive this purpose at Peppercomm. Since joining this summer, Tara has already launched new employee programs including Work How You Want to address workplace flexibility and Career Conversations as a new approach to performance management.

“We’re thrilled to have Tara join the team to help us continue fulfilling our purpose by challenging conventional wisdom, infusing a sense of curiosity into our work, and bringing our best selves to work each day,” said Peppercomm CEO and founder Steve Cody. “We’re confident that the results will be phenomenal work that makes for successful clients, a motivated team and a better business environment.”

Recognizing the tremendous impact of data analytics in the market, Peppercomm also recently hired Laura West, PhD, as associate vice president, analytics. Laura oversees a team focused on research, insights and measurement to develop data-fueled campaigns for clients.

“We are very excited about Laura’s vision for analytics and how it will be further embedded in our accounts and across the agency,” continued Cody. “Laura’s deep experience and fresh thinking will take our analytics to an entirely new level, which is already in progress with our StandSmart tool. Along with our data scientist, Laura is helping to develop StandSmart Advance, an early warning system for societal crises.”

Peppercomm has a 23-year history of consistently anticipating needs of clients and employees, responding to those needs with new service offerings, new talent and a renewed sense of purpose. This commitment to its people and what’s important to them has led to the firm winning several workplace awards over the years, including Crain’s New York Business’ No. 1 workplace. Its signature employee engagement program is the Comedy Experience, where all employees are required to go through stand-up comedy training to build communication skills. The Crain’s recognition came in large part due to the Comedy Experience, which is instrumental to the firm’s culture and to better serve its client roster.

Peppercomm is a premier agency for client service, innovation and talent. It promotes several key values among its employees including: team commitment, unconditional trust, mutual respect and empowering leadership. The award-winning agency serves blue-chip and breakout clients through new and established service offerings, creating a unique mix of thinking for today’s fast-paced media cycle.

Peppercomm leverages analytics to strategically execute on media relations, creative design, website design, digital marketing, crisis communications, user experience, branding and positioning, and employee engagement.