Peppercomm Reinvents Its Award-Winning Innovation Mill and Launches Real-Time, Web Platform
NEW YORK, March 5, 2013 (GLOBE NEWSWIRE)—Following its two-plus years of successful publication as a monthly e-newsletter, Peppercomm’s Innovation Mill has taken on a new look. Today, Peppercomm introduces its new Innovation Mill website, which offers the same thoughtful and witty perspectives on the latest, greatest, most innovative and shocking communications campaigns and strategies – but now in real-time.
The Innovation Mill began as a way to keep Peppercomm employees abreast of key trends and best practices. In a very short time, the team realized the information held potential value for others outside the Peppercomm world, including clients and industry colleagues. In 2010, the Mill became a monthly publication distributed to a targeted readership that’s grown to more than 2,000 professionals.
Following a 2012 Reader Survey, Peppercomm’s Innovation Team chose to reinvent the Mill’s distribution method. They opted for a sleek, Web-based, mobile-compatible platform to update readers with the same fresh, witty content several times a week. The site makes it easier to browse the latest information, search its catalogue of data, and share story ideas.
“The Mill is a valuable business tool for any executive seeking to stay current with the latest unconventional case studies from the PR, marketing and advertising world,” said Steve Cody, co-founder and managing partner at Peppercomm. “Its content strikes a chord with readers because the contributors critique tactics, dissect new trends, and provide insight. In fact, readers have told us the Mill helps them decide what’s important and what’s merely a fad.”
The Innovation Team is comprised of Peppercomm employees from different levels, departments and offices, thus bringing a broad base of expertise and perspectives. Through the new website, readers can now get to know (and converse with) these contributors who earned The Innovation Mill recognition at the 2012 PR News Digital Awards.
Recently named the Best Place to Work by Crain’s New York, Peppercomm, Inc., an independently owned firm headquartered in New York with offices in San Francisco and London, prides itself on listening first, last and always. In addition to being a full service public relations firm, the agency includes H2O Associates, a digital and interactive firm, whose services complement a larger marketing and communications solution set that already includes: PepperDigital, Peppercommotions, GreenPepper, Brand Squared (a licensing division), Audience Experience and Comedy Experience. Peppercomm is currently ranked number 30 on a national industry list by PRWeek and was a finalist for the 2012 PR Week Midsize Agency of the Year. More information about the agency may be found at its new website www.peppercomm.com.
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