Klarna, an e-payments company based in Stockholm, was launching its service offering to North America. Though the company had been established in Europe for 10 years, it had little to no brand recognition in the United States.

We were successful in developing a clear, concise message that was communicated across all U.S. channels, including media, social media, marketing collateral and analyst briefings. Since then, Klarna gained traction with U.S. merchants, signing on – in addition to Overstock.com – a number of smaller and mid-sized companies who now offer Klarna to their customers at checkout. Klarna’s entrance into the market was overwhelmingly positive from reporters and analysts. In fact, they were named to the CNBC Disruptor List and secured speaking opportunities at CES, Money 20/20 and others.