Wilmington Trust

From Complexity, Clarity.

Wilmington Trust

Classic meets modern.

How do you position a 110-year-old financial institution as one that changes with the times, continues to provide contemporary counsel, and has its finger on the pulse of the industry? Delaware-based wealth and institutional asset manager Wilmington Trust turned to Peppercomm to define and differentiate the brand.


Strategy

Design

Saturated with coverage.

A positioning audit revealed that the firm stood out due to its relationship-driven approach, conflict-free position and ability to manage very complicated financial situations for both wealthy families and institutions.

Armed with this message, we secured secured 50 media hits, with a combined reach of more than 1.1 billion. Brand meets refreshed message meets 2.2 billion eyeballs.

Missed connections.

In late 2016, we were tasked with updating a piece of thought leadership. Wilmington Trust had worked with a third party to survey high net worth individuals, and generate a white paper. The initial paper was highly academic, and catered to the wrong audience.

Peppercomm took the quantitative survey findings and developed a new white paper, refreshing the message and design to help the brand connect with the right people: high net worth individuals, themselves.

Different chapters, one story.

New practice areas within Wilmington Trust have since charged Peppercomm with overhauling their existing content. As a result, we serve as the connective tissue throughout different areas of the business, helping ensure that Wilmington Trust communicates a unified message.

Different chapters, one story.

New practice areas within Wilmington Trust have since charged Peppercomm with overhauling their existing content. As a result, we serve as the connective tissue throughout different areas of the business, helping ensure that Wilmington Trust communicates a unified message.

Solve for simplicity.

Create digestible content that addresses real issues.

Peppercomm

We connect brands, messages and people through data-driven insights, cross-channel communications and dynamic customer experiences. We’re a digital communications agency, an innovative consultancy, a strategic business partner. We map our capabilities to our clients’ core objectives.