Comfort zone optional Wisdom 💡: In a recent post, Peppercomm’s Gia Marrollo makes the case that great communicators aren’t always the loudest people in the room; sometimes they’re the ones

Face value Wisdom 💡: Neutrogena is learning that in a reputational crisis, saying something isn’t the same as saying enough. After Hayden Panettiere said Neutrogena dropped her after she spoke

Lede the way Wisdom 💡: A former TV news producer’s secret weapon for media strategy? Knowing when to cut to the chase. After nearly two decades of making split-second calls

Brand together Wisdom 💡: The University of Georgia’s Franklin College found that the secret to a cohesive rebrand was hiding in plain sight: the humble “and” connecting arts and sciences.

New job, who dis? Wisdom 💡: Starting a new job can come with a sneaking suspicion that everyone else got an instruction manual you somehow missed. But as Peppercomm AAE

Culture counts Wisdom 💡: The brands breaking through today’s advertising clutter aren’t just borrowing from culture, they’re earning a place within it. Whether it’s Lemonade’s imperfect street-inspired creative, Sprite’s decades-long

Sole revival Wisdom 💡: Ugg has always understood that the first day of school is a runway, it just comes with a creative portfolio now. By weaving together fashion, music,

Perfect pair Wisdom 💡: Hailey Bieber is proving her style credentials go beyond street style, teaming up with Gap on a denim collection inspired by the effortless cool of the

Everyone loves a good hot dog, or 66 Wit 🌭: If you missed this year’s annual Nathan’s Famous hot dog eating contest on July 4th, then your America 250 Years

Ready, not reactive Wisdom 💡: The U.S. midterm elections campaign trail may be heating up, but the smartest communications strategy isn’t about predicting results, it’s about preparing for whatever comes