By Ro Thompson, Account Supervisor at Peppercomm The fastest way to lose a reporter is to make your goal their goal. Client wants coverage. Announcement needs attention. Your spokespeople are

Written by: Gia Marrollo, Account Executive I have always considered myself an introvert. I am naturally shy, and for a very long time, I was afraid to come out of

Written by: Robert Duda, Senior Vice President The trucking industry isn’t just changing. It’s creating its next generation of leaders. Every industry experiences moments that redefine its future. Airlines, railroads,

By: Marissa Dunn, Vice President, Media Strategy, Peppercomm, a Ruder Finn Company “20 seconds back.” I’m rewriting a script with one hand while transferring the guest we just booked to

Written by Maxwell White, AAE at Peppercomm Back in March, I had the opportunity to speak with a class of communications students visiting the Ruder Finn office. I remember thinking

Written by Aedyn Gorenberg, Account Supervisor I’m a creature of habit with what goes on my skin, dating back to when I got my first pimple. Since then, my mom

Authored by Jackie Kolek, Co-President at Peppercomm As the midterm elections approach, organizations are reassessing how they engage on public issues. The shift is notable: five years ago, companies were

By Hannah Robbins Let’s be honest. We are all a little exhausted by the pace of change right now. Every week seems to bring a new disruption, a new platform,

By Paul Merchán Let’s be honest – most of us wanted to be an astronaut at some point. There are few career choices that literally place you where only a

By Rob Dencker In 2022, during my semester abroad in Europe, my friends and I spent a weekend in Interlaken, Switzerland. From snowboarding down snow-capped mountains, indulging in rich, authentic