Tire company Pirelli has brought on Peppercomm for comms support in North America.

Peppercomm was selected following a competitive review that began in March and ended in May. The firm officially began working for Pirelli in June, according to a source familiar with the decision.

The source did not say if Peppercomm was AOR for the company. However, the firm will be handling Pirelli’s North American brand communications needs and raising awareness and engagement via traditional media relations, content and social media services.

Peppercomm partner and chief client officer Maggie O’Neill is account lead, the source said. Further information was not disclosed.

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