Battle of the bottles
Pepsi’s latest campaign is throwing playful shade at Coke by remixing “Share a Coke” into a food-fueled summer flex, because why share a soda with your “pal” when you could pair it with hot dogs and wings? In a cheeky twist, Pepsi’s new bottles swap names for snacks, inviting fans to #ShareaPepsi with their favorite grub instead of a buddy. The campaign rolls out with splashy city ads, a DoorDash discount, and a social media giveaway, all while channeling major “if you can’t beat ’em, out-burger them” energy.
Hammer time!
Lowe’s is going full DIY on digital with its new Creator Network, enlisting influencers like MrBeast to hammer home brand love with Gen Z and millennial audiences. The platform gives creators, from hobbyists to heavyweights, tools, commissions, and clout to share their project prowess. MrBeast’s custom storefront means fans can now shop his favorite tools without leaving their feed. With 17,000 creators already on board, Lowe’s is proving it knows how to build more than just shelves, it’s building a creator-powered community.
100% chance of soul
Crisis comms isn’t just about polished talking points, it’s about showing up with empathy, eye contact, and the occasional “thank you.” In this PR Daily article, Dan Stoneking says the real prep isn’t in memorizing lines, but in role-playing scenarios that teach leaders to speak with heart, not just headlines. In a disaster, the public needs clarity, not spin. Share useful updates, stick to a schedule, and drop the ego. After all, the message isn’t for the media, it’s for the people living through the storm.
Calling all PR pros
Hey PR peeps! We’re working on a new report on earned media and would love it if you could take just a few minutes to complete this survey. We appreciate you!
Pepper Pick
What if the man deciding the verdict is also hiding a deadly secret? Thriller movie, Juror #2, left us shook to our core.
