Ideas

A look at how we think

Fizz + fame Olipop is popping off with a nostalgic new campaign, “Soda Stories,” featuring celebs like Kristin Chenoweth and Joshua Jackson sharing how they fell back in love with soda, this time the better-for-you kind. Inspired by the iconic ’90s “Got Milk?” ads, the feel-good series pairs fizzy flashbacks with flavors like Grape and […]

CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and

Accolade comes on the heels of new client wins including Outback Steakhouse Lehigh University and Octaura Peppercomm a Ruder Finn Company and leading strategic communications and marketing agency has been

Adds Advisors in Civic Engagement Conflict Resolution Multi Stakeholder Imagination and Higher Education nbsp Specialists bring unique combinations of skills and experience to help organizations colleges and universities prepare for

Each ton of harvested pineapples generates three tons of leaves that go to waste In 2020 New York creative agency L amp C partnered with food giant Dole to address

Thoughtful Leadership

As the media landscape continues to evolve at breakneck speed the once clear boundary between journalist and influencer is becoming increasingly difficult to define During the most recent edition of

Top college communicators share how they are dealing with massive policy shifts while building belief in the value of higher education Anxiety Worry Stress Whiplash These are just some of

Why it s More Important Than Ever for Colleges to Prove Their Timeless Value With a plethora of global socioeconomic issues wars conflicts and overall uncertainty there may have never

CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and

Wit + Wisdom

Fizz + fame Olipop is popping off with a nostalgic new campaign Soda Stories featuring celebs like Kristin Chenoweth and Joshua Jackson sharing how they fell back in love with

Turning up the heat Forget cooling off Sprite is cranking up the heat with its fiery new Hurts Real Good campaign celebrating the thrill of all things spicy Gen Z

nbsp Hey turn his TV off Heinz is spicing things up with award winning producer Mustard and a limited edition smoky sweet chipotle honey mustard called Heinz Mustaaaaaard Launching

Ahhh That s Refreshing Smartwater has hit refresh with Jennifer Aniston for its latest campaign as part of its parent company Coca Cola s renewed focus on authentic storytelling The