Hey, remember us? Wisdom 💡: Most consumers believe brands roll out the red carpet for new customers while longtime loyalists wait in the regular line, according to a new global survey from GetResponse. While many companies say they split budgets evenly between acquisition and retention, shoppers, especially frequent buyers, aren’t feeling the love. Insights from […]
CCOs and media relations professionals share insights on shifting media landscape, rise of misinformation and AI impact The Institute for Public Relations (IPR) Behavioral Insights Research Center and communications and
Accolade comes on the heels of new client wins including Outback Steakhouse, Lehigh University and Octaura Peppercomm, a Ruder Finn Company and leading strategic communications and marketing agency, has been
Adds Advisors in Civic Engagement, Conflict Resolution, Multi-Stakeholder Imagination and Higher Education Specialists bring unique combinations of skills and experience to help organizations, colleges and universities prepare for upcoming
Each ton of harvested pineapples generates three tons of leaves that go to waste. In 2020, New York creative agency L&C partnered with food giant Dole to address this problem.
By Hannah Robbins Let’s be honest, most brands say they want to sound human, but very few actually do. We still see plenty of buzzwords, jargon, polished purpose statements and
By Marissa Dunn “Wait, why are we trending?” It’s every CMO’s worst nightmare – their phone lighting up because their brand is going viral for all the wrong reasons. Artificial
World Smile Day is the perfect excuse to hit pause on emails, Zoom fatigue, and that spreadsheet that somehow has 17 tabs…and lean into a little laughter. At Peppercomm, we
For decades, the press release has been the gold standard for public relations. It framed the way brands told their stories, communicated with journalists, built credibility and generated coverage. But
Hey, remember us? Wisdom 💡: Most consumers believe brands roll out the red carpet for new customers while longtime loyalists wait in the regular line, according to a new global
Girl power Wisdom 💡: Ulta Beauty is proving that sweat and shimmer aren’t mutually exclusive with its new Ulta Beauty Roster, a lineup of powerhouse female athletes doubling as beauty
Beyond the buzz Wisdom 💡: Staying relevant is a balancing act. Play it too safe and no one talks about you, chase the internet too hard and you risk losing
Authentic audio Wisdom 💡: Podcasting is growing up fast, spreading across screens, platforms, and even Netflix, but that glow-up comes with tradeoffs. As shows chase bigger audiences and shinier production,
