Ideas

A look at how we think

By Hannah Robbins Let’s be honest, most brands say they want to sound human, but very few actually do. We still see plenty of buzzwords, jargon, polished purpose statements and messages that sound like they were written by a committee (or maybe AI) instead of a person. Meanwhile, the brands people actually like – the […]

CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and

Accolade comes on the heels of new client wins including Outback Steakhouse Lehigh University and Octaura Peppercomm a Ruder Finn Company and leading strategic communications and marketing agency has been

Adds Advisors in Civic Engagement Conflict Resolution Multi Stakeholder Imagination and Higher Education nbsp Specialists bring unique combinations of skills and experience to help organizations colleges and universities prepare for

Each ton of harvested pineapples generates three tons of leaves that go to waste In 2020 New York creative agency L amp C partnered with food giant Dole to address

Thoughtful Leadership

By Hannah Robbins Let s be honest most brands say they want to sound human but very few actually do We still see plenty of buzzwords jargon polished purpose statements

By Marissa Dunn Wait why are we trending It s every CMO s worst nightmare their phone lighting up because their brand is going viral for all the wrong reasons

World Smile Day is the perfect excuse to hit pause on emails Zoom fatigue and that spreadsheet that somehow has 17 tabs and lean into a little laughter At Peppercomm

For decades the press release has been the gold standard for public relations It framed the way brands told their stories communicated with journalists built credibility and generated coverage But

Wit + Wisdom

Gift goals with Lowe s Wit 😁 Lowe s crushed their recent quarter that ended on 8 1 proving that even in a housing slump people still love power tools

Brands that dare Wisdom 💡 This Halloween brands are going full throttle spooky from TikTok ghouls to chairs that threaten your lumbar health Ad Age crowned the best of 2025

Power and puffers Wisdom 💡 True Religion is wrapping the holidays in denim and star studded moments tapping Ciara and a crew of other famous females to prove fashion and

Leading with ❤️ In this week s Marketing Vanguard Marisa Thalberg takes us on a career rollercoaster from beauty counters to burrito bowls and building materials sharing hard won lessons