Pump it up Wisdom 💡: Protein was the breakout food-and-drink trend of 2025—and it’s already flexing more muscle in 2026. New U.S. dietary guidance underscores protein’s importance at every meal and chains like Dunkin’ and Starbucks are doubling down with protein milks, snacks, and influencer-backed menu drops. The strategy appears to be working, pulling in […]
CCOs and media relations professionals share insights on shifting media landscape, rise of misinformation and AI impact The Institute for Public Relations (IPR) Behavioral Insights Research Center and communications and
Accolade comes on the heels of new client wins including Outback Steakhouse, Lehigh University and Octaura Peppercomm, a Ruder Finn Company and leading strategic communications and marketing agency, has been
Adds Advisors in Civic Engagement, Conflict Resolution, Multi-Stakeholder Imagination and Higher Education Specialists bring unique combinations of skills and experience to help organizations, colleges and universities prepare for upcoming
Each ton of harvested pineapples generates three tons of leaves that go to waste. In 2020, New York creative agency L&C partnered with food giant Dole to address this problem.
By Hannah Robbins Let’s be honest, most brands say they want to sound human, but very few actually do. We still see plenty of buzzwords, jargon, polished purpose statements and
By Marissa Dunn “Wait, why are we trending?” It’s every CMO’s worst nightmare – their phone lighting up because their brand is going viral for all the wrong reasons. Artificial
World Smile Day is the perfect excuse to hit pause on emails, Zoom fatigue, and that spreadsheet that somehow has 17 tabs…and lean into a little laughter. At Peppercomm, we
For decades, the press release has been the gold standard for public relations. It framed the way brands told their stories, communicated with journalists, built credibility and generated coverage. But
Pump it up Wisdom 💡: Protein was the breakout food-and-drink trend of 2025—and it’s already flexing more muscle in 2026. New U.S. dietary guidance underscores protein’s importance at every meal
The human hedge Wisdom 💡: 2025 gave us trade wars, tariffs, and AI headlines, resulting in 365 days full of proof that certainty is overrated. Now, as Peppercomm SVP Paul
As we wrap up 2025, we’re grateful for another year filled with wit, wisdom and incredible memories. Thank you to our amazing clients, colleagues, families and friends for being part
Trashy yet classy Wit 😁: Glad is bringing back its classic “Don’t Get Mad. Get Glad.” campaignwith a trash-loving twist starring Oscar the Grouch. The two-minute spot remixes his iconic
