Ideas

A look at how we think

Trashy yet classy Wit 😁: Glad is bringing back its classic “Don’t Get Mad. Get Glad.” campaignwith a trash-loving twist starring Oscar the Grouch. The two-minute spot remixes his iconic “I Love Trash” into “We Love Trash,” turning garbage into a dance party while showcasing Glad’s odor-fighting bags. To keep the fun going, Glad is […]

CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and

Accolade comes on the heels of new client wins including Outback Steakhouse Lehigh University and Octaura Peppercomm a Ruder Finn Company and leading strategic communications and marketing agency has been

Adds Advisors in Civic Engagement Conflict Resolution Multi Stakeholder Imagination and Higher Education nbsp Specialists bring unique combinations of skills and experience to help organizations colleges and universities prepare for

Each ton of harvested pineapples generates three tons of leaves that go to waste In 2020 New York creative agency L amp C partnered with food giant Dole to address

Thoughtful Leadership

By Hannah Robbins Let s be honest most brands say they want to sound human but very few actually do We still see plenty of buzzwords jargon polished purpose statements

By Marissa Dunn Wait why are we trending It s every CMO s worst nightmare their phone lighting up because their brand is going viral for all the wrong reasons

World Smile Day is the perfect excuse to hit pause on emails Zoom fatigue and that spreadsheet that somehow has 17 tabs and lean into a little laughter At Peppercomm

For decades the press release has been the gold standard for public relations It framed the way brands told their stories communicated with journalists built credibility and generated coverage But

Wit + Wisdom

Trashy yet classy Wit 😁 Glad is bringing back its classic Don t Get Mad Get Glad campaignwith a trash loving twist starring Oscar the Grouch The two minute spot

Fam sized fun Wit 😁 Jeep is flipping the classic car reveal trope on its head with a sultry soundtrack a cheeky premise and comedian Iliza Shlesinger draped in the

Grinch greetings Wit 😁 McDonald s is teaming up with Dr Seuss to bring the Grinch and the Golden Arches to your holiday table with a mischievous new meal The

Season s eatings Wit 😁 Pizza Hut is serving this season with a holiday blitz featuring Buffalo Bills QB Josh Allen and the return of its Triple Treat Box This