Spray and slay
Axe has teamed up with Pete Davidson to help Gen Z guys level up their charm, confidence, and “rizz” in a campaign full of humor and heart. The SNL alum will host an Axe Me Anything on Instagram and star in a cheeky new ad called “Short Kings,” hyping up vertically-challenged romantics. With two new scents in tow, Axe is leaning into modern slang and Davidson’s offbeat charisma to freshen up its brand. After years of serious messaging, Axe is now betting that a spray of confidence and a little Pete goes a long way.
Hydration high note
Primo Brands just launched Splash Refreshers Sparkling—zero sugar, full flavor, and more fizz than a Pitch Perfect riff-off. The “Besties” campaign reunites real-life BFFs Anna Kendrick and Rebel Wilson, proving hydration is way more fun when it comes with jokes and jazz hands. With flavors like Kiwi Watermelon and Rocket Freeze, it’s basically like giving your taste buds a mic drop moment. As Rebel says, it’s bubbly, it’s bold, and it’s the most fun you can have drinking water without breaking into song (though no promises).
40mg of LOL
After years of ads wearing their hearts on their sleeves, humor is suiting up for a well-deserved encore – and the healthcare industry is here for it. Turns out, a clever chuckle does more than entertain; it sticks, connects, and might just sell that cold sore cream. But this isn’t stand-up night at the pharmacy, of course. Smart brands know the difference between empathy and irony, and when to skip the punchline. In the land of lab coats and disclaimers, a wink may just beat out a wall of words more often than you’d think.
PepperPick
Just as the weather starts to pop off, it seems as though streaming services are as well, with way too many good shows releasing new seasons this week. Sure, we’ll def get outside this weekend, but we also have some unfinished business with Joe Goldberg to attend to. Happy You Season 5to those who celebrate!
