HBOMG another name change
Warner Bros. Discovery is flipping the script and bringing back HBO Max after two years of just “Max-ing” out. Dropping HBO didn’t stream quite right, so they’re resurrecting the brand like Jon Snow, back from the dead and ready to binge. Turns out, trying to Netflix and chill with everything for everyone was a miscast role. Now they’re sticking to what hits different: quality content for grown-ups and families. Even their social team is in on the joke, warning, “These rebrands are trying to murder me,” before dropping the classic, “What is dead may never die.”
Jorts and jokes
American Eagle wants to be your new newsletter bestie (second to us, of course.) The retailer is the latest brand to join Substack, in an effort to connect with Gen Zers who might be interested in more in-depth content. According to the company’s CMO Craig Brommers, American Eagle wants to replicate an “almost group chat mentality” level of engagement with the brand’s Off the Cuff newsletter. As the great migration to Substack continues, perhaps we should subscribe to American Eagle for a deep dive into jorts and other cutting-edge couture.
BBQ battles
Pepsi is crashing cookouts this summer, determined to dethrone Coke as the ultimate grill-side sip. Their undercover agents, now sporting Hawaiian shirts instead of blue jumpsuits, are sneaking Pepsi into barbecues by any means necessary, even filling kiddie pools when coolers are scarce. In a bold move, one crasher even chucks a case of Coke into the bushes to make way for Pepsi. With TV spots, social content, and discounts to sweeten the deal, Pepsi is on a mission to be your burger’s new bestie.
Pepper Pick
Looking for a wholesome weekend activity? We’ve got ya covered (as long as the rain holds off) – the Brooklyn Botanic Garden is a great reminder to stop and smell the flowers. 🌞🐝🌸🪴🐌
