Glowin’ Up
Mary Kay is tackling long-standing beauty myths head-on with its new “Miss Conceptions” series, designed to show that the brand is as relevant to today’s beauty lovers as ever. The cheeky “no filters, just facts” campaign rolls out across TikTok, Instagram, connected TV, and even streaming platforms like Hulu and Disney+, all with the goal of connecting with millennial and Gen Z consumers. It builds on Mary Kay’s push to modernize, with refreshed packaging, AI-powered tools, and customizable products that are attracting younger consultants and followers in growing numbers. And yes, the legendary pink cars are still very much part of the story, continuing to drive top sellers in style. 🚗🩷
Punt, Pass, Pampers
Pampers is tackling the NFL like never before, swapping beer and snacks for babies in a 60-second spot that’s equal parts heart and padding. From cribs to crawling to those first wobbly steps, the ad reminds viewers that Pampers has been protecting little MVPs for six decades. As more brands rush the field to reach Sunday football fans, Pampers proves even diapers can make a big play in prime time. The campaign doesn’t stop at TV, inviting families to join the huddle on social media and celebrate their own tiny champions.
See the K-Pop Future
Ray-Ban is doubling down on cool with Ray-Ban.EXE, a new campaign that fuses Korean pop culture, fashion, and dystopian webtoon vibes. The launch in Seoul’s artsy Seongsu-dong neighborhood came complete with a short film where a robot finds its humanity through a pair of Clubmasters, spotlighting the brand as a symbol of self-expression. With Gen Z firmly in its sights, Ray-Ban is riding the global wave of K-culture while tapping cultural tastemakers to keep its edge. Add in A$AP Rocky as creative director and AI-powered smart glasses, and Ray-Ban is clearly setting its sights on the future of style and identity.
Pepper Pick
We are crime junkies to our core and would be remiss if we didn’t suggest HBO’s Task, a new series that takes you to suburban Philly, where an FBI agent battles violent robberies led by an unsuspecting family man. 👀
