Fam-sized fun

Fam-sized fun

Wit 😁: Jeep is flipping the classic car-reveal trope on its head with a sultry soundtrack, a cheeky premise, and comedian Iliza Shlesinger draped in the fabric instead of the Grand Wagoneer. The punchline? This SUV doesn’t just fit a family, it has enough space to make one. The campaign was conceived based on a nod to Jalopnik after the auto pub crowned the GW as the best car for sex. The three-minute meta-ad blends suggestive humor with practical features, as Shlesinger pitches her risqué concept to a fictional Jeep marketing team. The result: a bold, buzz-worthy campaign that proves family-friendly can still be witty. It’s almost like we here at Peppercomm have been preaching this all along…😄

Turning drama into dollars

Wisdom 💡: American Eagle turned denim drama into a financial win, as its Sydney Sweeney ad, complete with the cheeky “great jeans” line, sparked national debate and headlines. While critics called the wordplay tone-deaf, the buzz helped push the retailer’s outlook to 8–9% comparable sales growth, up from low single digits, and drove record-breaking customer acquisition. With stock soaring 136% over six months and Aerie posting double-digit gains, the brand proved that controversy, when handled boldly, can be good business. Turns out, a little heat in the headlines can make cold numbers sizzle. 

PRedictions

Wisdom 💡: According to insights gathered by PR Daily, PR’s AI flirtation phase is over and 2026 is the year it gets serious. From narrative intelligence as the new crisis command center to Generative Engine Optimization replacing old-school SEO, communicators will need to think like machines while sounding human. Expect monitoring AI outputs, doubling down on authentic video storytelling, and elevating data governance from the back office to the boardroom. The bottom line? AI won’t replace PR: it’ll make it smarter, faster, and more valuable than ever.

Pepper Pick

These indulgent Brown Butter Chocolate Chunk Cookies will have your cravings fulfilled and your diet out the window! 🤎🍪