Peppercomm partnered with Torc to turn the CEO transition into a platform for sustained brand visibility. Beginning with the announcement of Dr. Vaughan Schmidt’s appointment, we coordinated media interviews that introduced the new CEO while showcasing Torc’s vision and leadership in autonomous trucking.
To build momentum beyond the announcement, Peppercomm developed a multi-channel thought leadership program for Torc’s executive team. Through in-depth interviews with subject matter experts, we identified each leader’s unique perspective and created a strategy that combined executive profiling, newsjacking, and long-form thought leadership. By connecting Torc executives with top-tier business and industry reporters, we helped establish trusted media relationships while reinforcing Torc’s expertise and differentiated approach to transforming the transportation industry.
The visibility campaign generated 21 thought leadership placements in just three months, including coverage in Inc. Magazine, Fleet Equipment, and FreightWaves.
Overall, the program delivered 31.7 million impressions across 12 publications and successfully positioned six Torc subject matter experts as industry thought leaders.
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