Tip offs + topicals
CeraVe just scored big as the NBA’s first official skin care partner, bringing dermatologist-developed care both courtside and online. From in-arena activations to NBA 2K26 integrations, the brand is reaching fans on every level: on the court, on the screen, and on game night. The partnership doubles as a slam dunk for wellness, combining performance-driven skin and hair care with education and access to dermatologists for all. Simply put: CeraVe is helping players and fans alike glow, from the rim to the skin.
Brands with backbone
Brand values aren’t just nice-to-haves anymore, they’re survival tools in a world where consumers notice everything brands do (or don’t) stand for. Fear of backlash has pushed some companies to retreat from DEI and sustainability, but the winners are those who lean in, even when it’s uncomfortable. Executives at Advertising Week NY say the secret is knowing your values, understanding your audience, and sticking to them with confidence, because authenticity is everything. In short: be brave, be clear, and let your loyal communities amplify your brand for you.
This rebrand delivers
Domino’s is serving up a fresh look after 13 years, with brighter red and blue branding, a new “Domino’s Sans” font, revamped pizza boxes, and updated employee gear. They’re adding extra flavor with a catchy new jingle, “Dommmino’s,” performed by Grammy-nominee Shaboozey. The refresh is all about connecting with younger audiences while showing Domino’s can still deliver style, fun, and digital-savvy convenience. This isn’t a half-baked update, it’s a full pie of bold colors, tasty tunes, and a brand that’s rising to the occasion.
Pepper Pick
It’s World Mental Health Day and we couldn’t recommend Headspace more for help with prioritizing well-being, reducing stress, and building healthy daily habits – one mindful moment at a time. Stay zen, friends! 💚
