“Beware the ‘Van Gogh CEO,’ the brilliant leader who becomes unhinged,” says public relations legend Chris Komisarjevsky. The former worldwide CEO of Burson-Marsteller and CEO of Hill & Knowlton’s EMEA

Is it me, or are commercials getting funnier? After a thoroughly lackluster 2021 Super Bowl (from an advertising standpoint – dominated by cryptocurrency companies trying to get us to scan

Halloween is a time for tricks and treats, but when it comes to your corporate reputation, you never want to be spooked. The fact that only 23% of communicators say

In too many organizations, people are not an asset to be developed to gain value over time. They are a cost to be minimized. That is the tragic legacy of

As part of our Women’s History Month programming at Peppercomm, we recently held a roundtable discussion connecting our most senior trailblazing leaders with our more junior staff. As an agency,

Humor has long been a hallmark of Super Bowl ads, but does it always stick the landing with viewers at home? That depends. Check out Steven Cody‘s latest in MediaPost

The following blog post was written by Peppercomm Senior Partner and Chief Innovation Officer Jacqueline Kolek In the wake of the #MeToo movement, many of us have looked back on

The following blog post was written by Peppercomm Vice President Diandra Binney Let’s be honest: 2021 wasn’t the world’s best year on record. Most of us were still licking our

Is the “Shopatainment” Trend a Flashback or a Way Forward? By Maggie O’Neill, Senior Partner and Chief Client Officer As QVC marks its 35th anniversary, the concept of late-night stay-at-home

In difficult times, a simple human response from your company’s leaders can go a long way. As Joe Biden is set to become the 46th president of the United States,