Denim daze We ve never seen so much denim drama and Gap is leaning in with its fall 2025 Better in Denim campaign Katseye the global girl group with serious

Movin on up Manscaped famous for tending to the southern hemisphere is heading north with its cheeky new campaign Send Face Pics Instead highlighting its beard and face grooming lineup

Adventure awaits Columbia Sportswear is ditching pristine and perfect outdoor vibes for a gritty darkly funny campaign called Engineered for Whatever where hikers face snakes vultures and even the Grim

Denim → damage control Sydney Sweeney s new American Eagle ad is making waves but not for the reasons AE probably hoped With wordplay like my jeans are blue paired

You ve got baggage What if your backpack had a mouth and zero chill JanSport s Always With You campaign returns with musical emotionally unfiltered bags that sing their way

Fizz + fame Olipop is popping off with a nostalgic new campaign Soda Stories featuring celebs like Kristin Chenoweth and Joshua Jackson sharing how they fell back in love with

Turning up the heat Forget cooling off Sprite is cranking up the heat with its fiery new Hurts Real Good campaign celebrating the thrill of all things spicy Gen Z

nbsp Hey turn his TV off Heinz is spicing things up with award winning producer Mustard and a limited edition smoky sweet chipotle honey mustard called Heinz Mustaaaaaard Launching

Ahhh That s Refreshing Smartwater has hit refresh with Jennifer Aniston for its latest campaign as part of its parent company Coca Cola s renewed focus on authentic storytelling The

Battle of the bottles Pepsi s latest campaign is throwing playful shade at Coke by remixing Share a Coke into a food fueled summer flex because why share a soda