Blush bandit Wit 😁: e.l.f. Cosmetics is back on the case, turning everyday bathroom clutter into a full-blown true crime parody with its new “Vanity Vandals” mockumentary. Inspired by real-life

Beauty boundaries Wisdom 💡: As beauty culture gets younger and more visible, regulators are starting to question where influence ends and exploitation begins. Italy’s investigation into Sephora and Benefit highlights

Metrics ≠ meaning Wisdom 💡: Now more than ever, internal communicators are feeling the heat to prove their work actually drives results, not just opens and clicks. The problem is

Neo nonsense Wisdom💡: Apple is getting a little weird on TikTok. To promote its new $599 MacBook Neo, the tech giant wiped its TikTok account and replaced it with a

Supersized slip Wit 😁: McDonald’s CEO Chris Kempczinski likely didn’t expect his toughest Q1 battle to be against his own burger. But after posting a video where he struggled to

Coach comeback Wisdom 💡: Coach’s spring 2026 campaign, “Explore Your Story,” turns its Tabby bag into a literal page-turner with miniature, readable book charms co-created alongside Gen Z fans worldwide.

Hey, remember us? Wisdom 💡: Most consumers believe brands roll out the red carpet for new customers while longtime loyalists wait in the regular line, according to a new global

Girl power Wisdom 💡: Ulta Beauty is proving that sweat and shimmer aren’t mutually exclusive with its new Ulta Beauty Roster, a lineup of powerhouse female athletes doubling as beauty

Beyond the buzz Wisdom 💡: Staying relevant is a balancing act. Play it too safe and no one talks about you, chase the internet too hard and you risk losing

Authentic audio Wisdom 💡: Podcasting is growing up fast, spreading across screens, platforms, and even Netflix, but that glow-up comes with tradeoffs. As shows chase bigger audiences and shinier production,