Denim → damage control Sydney Sweeney s new American Eagle ad is making waves but not for the reasons AE probably hoped With wordplay like my jeans are blue paired

You ve got baggage What if your backpack had a mouth and zero chill JanSport s Always With You campaign returns with musical emotionally unfiltered bags that sing their way

Fizz + fame Olipop is popping off with a nostalgic new campaign Soda Stories featuring celebs like Kristin Chenoweth and Joshua Jackson sharing how they fell back in love with

Turning up the heat Forget cooling off Sprite is cranking up the heat with its fiery new Hurts Real Good campaign celebrating the thrill of all things spicy Gen Z

nbsp Hey turn his TV off Heinz is spicing things up with award winning producer Mustard and a limited edition smoky sweet chipotle honey mustard called Heinz Mustaaaaaard Launching

Ahhh That s Refreshing Smartwater has hit refresh with Jennifer Aniston for its latest campaign as part of its parent company Coca Cola s renewed focus on authentic storytelling The

Battle of the bottles Pepsi s latest campaign is throwing playful shade at Coke by remixing Share a Coke into a food fueled summer flex because why share a soda

Lego girls Lego s new She Built That campaign flips Run DMC s iconic track into an empowering anthem celebrating girls creativity and challenging outdated gender stereotypes around who counts

Too hot to handle As temps rise Sprite is turning sweat into strategy with a campaign that makes scorching summer moments look like the most chef s kiss refreshment setups

Alpine blasting past the competition Poppi s still fizzing with momentum and now it s officially part of the PepsiCo family While not every marketing move has popped off RIP