Thirty + thriving Today marks 30 years of Peppercomm (HBD to us!), which means we are old enough to remember when linear TV ruled, but wise enough to know the

Why Brands Are Never Ever Getting Over This Engagement Taylor Swift and Travis Kelce’s engagement set off a cultural storm that brands couldn’t resist. From glitter-drenched jersey drops to snack

Denim daze We’ve never seen so much denim drama, and Gap is leaning in with its fall 2025 “Better in Denim” campaign. Katseye, the global girl group with serious follower

Movin’ on up Manscaped, famous for tending to the “southern hemisphere,” is heading north with its cheeky new campaign, Send Face Pics Instead, highlighting its beard and face-grooming lineup. Backed

Adventure awaits Columbia Sportswear is ditching “pristine and perfect” outdoor vibes for a gritty, darkly funny campaign called Engineered for Whatever, where hikers face snakes, vultures, and even the Grim

Denim → damage control Sydney Sweeney’s new American Eagle ad is making waves, but not for the reasons AE probably hoped. With wordplay like “my jeans are blue” paired with

You’ve got baggage What if your backpack had a mouth and zero chill? JanSport’s “Always With You” campaign returns with musical, emotionally unfiltered bags that sing their way through love,

Fizz + fame Olipop is popping off with a nostalgic new campaign, “Soda Stories,” featuring celebs like Kristin Chenoweth and Joshua Jackson sharing how they fell back in love with

Turning up the heat Forget cooling off. Sprite is cranking up the heat with its fiery new “Hurts Real Good” campaign, celebrating the thrill of all things spicy. Gen Z

  Hey, turn his TV off Heinz is spicing things up with award-winning producer Mustard and a limited-edition smoky, sweet chipotle honey mustard called Heinz Mustaaaaaard. Launching June 25 at