Adventure awaits Columbia Sportswear is ditching “pristine and perfect” outdoor vibes for a gritty, darkly funny campaign called Engineered for Whatever, where hikers face snakes, vultures, and even the Grim

Denim → damage control Sydney Sweeney’s new American Eagle ad is making waves, but not for the reasons AE probably hoped. With wordplay like “my jeans are blue” paired with

You’ve got baggage What if your backpack had a mouth and zero chill? JanSport’s “Always With You” campaign returns with musical, emotionally unfiltered bags that sing their way through love,

Fizz + fame Olipop is popping off with a nostalgic new campaign, “Soda Stories,” featuring celebs like Kristin Chenoweth and Joshua Jackson sharing how they fell back in love with

Turning up the heat Forget cooling off. Sprite is cranking up the heat with its fiery new “Hurts Real Good” campaign, celebrating the thrill of all things spicy. Gen Z

  Hey, turn his TV off Heinz is spicing things up with award-winning producer Mustard and a limited-edition smoky, sweet chipotle honey mustard called Heinz Mustaaaaaard. Launching June 25 at

Ahhh, That’s Refreshing Smartwater has hit refresh with Jennifer Aniston for its latest campaign as part of its parent company, Coca-Cola’s, renewed focus on authentic storytelling. The campaign leans into

Battle of the bottles Pepsi’s latest campaign is throwing playful shade at Coke by remixing “Share a Coke” into a food-fueled summer flex, because why share a soda with your

Lego, girls! Lego’s new “She Built That” campaign flips Run-DMC’s iconic track into an empowering anthem celebrating girls’ creativity, and challenging outdated gender stereotypes around who counts as a “builder.”

Too hot to handle? As temps rise, Sprite is turning sweat into strategy with a campaign that makes scorching summer moments look like the most chef’s kiss refreshment setups. From