Stop, look, snack Oreo is giving Kroger shoppers a reason to look down before they look around, transforming ordinary crosswalks into cookie-themed catwalks. With stripes reimagined as stacks of Oreos

Power move: a punchline When Zelle’s Denise Leonhard interviewed Preston McCaskill for an operations role, she was impressed by his prep and instincts, but it was trading jokes that convinced

Glowin’ Up Mary Kay is tackling long-standing beauty myths head-on with its new “Miss Conceptions” series, designed to show that the brand is as relevant to today’s beauty lovers as

Thirty + thriving Today marks 30 years of Peppercomm (HBD to us!), which means we are old enough to remember when linear TV ruled, but wise enough to know the

Why Brands Are Never Ever Getting Over This Engagement Taylor Swift and Travis Kelce’s engagement set off a cultural storm that brands couldn’t resist. From glitter-drenched jersey drops to snack

Denim daze We’ve never seen so much denim drama, and Gap is leaning in with its fall 2025 “Better in Denim” campaign. Katseye, the global girl group with serious follower

Movin’ on up Manscaped, famous for tending to the “southern hemisphere,” is heading north with its cheeky new campaign, Send Face Pics Instead, highlighting its beard and face-grooming lineup. Backed

Adventure awaits Columbia Sportswear is ditching “pristine and perfect” outdoor vibes for a gritty, darkly funny campaign called Engineered for Whatever, where hikers face snakes, vultures, and even the Grim

Denim → damage control Sydney Sweeney’s new American Eagle ad is making waves, but not for the reasons AE probably hoped. With wordplay like “my jeans are blue” paired with

You’ve got baggage What if your backpack had a mouth and zero chill? JanSport’s “Always With You” campaign returns with musical, emotionally unfiltered bags that sing their way through love,