Alpine blasting past the competition
Poppi’s still fizzing with momentum, and now it’s officially part of the PepsiCo family. While not every marketing move has popped off (RIP to those vending machine PR boxes), the soda brand continues to sparkle with its “community- and culture-first” marketing mojo. Its “Alpine Blast” flavor has been making waves, from Fortnite collabs with Creator Corp to stealing the spotlight at Coachella. Safe to say, this is one comeback story that’s got some serious fizz.
New brew
Nescafé is brewing up a new plan to win over Gen Z, this time leaning into influencer marketing. Its social channels could use a jolt (we’re mind-boggled at how they’ve had just 15 Instagram posts since 2020) and it’s hoping creators can help stir things up. TikTok star Zach King is leading the caffeine charge, promoting its cold coffee concentrate with his signature magic tricks. The brand’s betting on a mix of global reach and local flavor to stay relevant. If this strategy sticks, Nescafé might just become the cool kid at the coffee table.
Clear-headed racing
Allergy med manufacturer Allegra knew a purple race car alone wouldn’t turn heads at the Indy 500, so it teamed up with allergy-prone driver Marcus Ericsson to prove its “0% brain interference” claim at 220 MPH. The campaign included QR-coded pit crew jumpsuits, a fan-friendly Allegra Pit Shop, and a tire-changing reflex game to bring the brand to life at the track. With Ericsson’s focus and Andretti Global’s racing legacy, the partnership delivered a strong message about clarity and performance. It’s not just about crossing the finish line, it’s about making allergy relief feel like a victory lap.
Pepper Pick
As we head into MDW and as Asian American and Pacific Islander Heritage Month comes to a close, we’ll be kickin’ back, relaxin’ and readin’, ‘We’ll Prescribe You a Cat,’ by Syou Ishida.
