New job, who dis?
Wisdom 💡: Starting a new job can come with a sneaking suspicion that everyone else got an instruction manual you somehow missed. But as Peppercomm AAE Maxwell White reflects in his latest thought leadership piece, finding your footing isn’t about having every answer, it’s about learning how to navigate the unknown. Building trust, asking smart questions and finding a system that works can make the daily learning curve feel a lot less steep. Consider this a cheat sheet for getting comfortable with being uncomfortable, and getting better along the way.
Chill out
Wit 😁: Snickers Ice Cream is giving “touch grass” a much tastier alternative, hiring its first-ever Chief Online Chill Officer to cool down the internet one heated comment section at a time. For two weeks, the lucky hire will jump into sports debates and other social squabbles armed with witty replies, coupons and, presumably, a freezer full of Snickers Ice Cream Minis. It’s a clever extension of the brand’s longtime belief that hunger makes us cranky, updated for an era when social media seems to make everyone cranky anyway. Turns out the cure for internet beef might just be a little ice cream.
Comms and get it
Wisdom 💡: Communicators used to juggle a few balls at once; now it feels like someone tossed AI, misinformation and an ever-changing media landscape into the mix for fun. As the playbook keeps getting rewritten, knowing where to focus is becoming just as important as knowing what to say. From preparing for the unexpected to reaching the right audiences and building trust before it’s tested, a few priorities are rising above the noise. Consider this your preview of what’s next, because “business as usual” has officially left the group chat.
Pepper Pick
Summer is slipping through our fingers faster than a noodle off a fork, so consider this your sign to get one last pasta salad fix. These recipes are ready to send the season off al dente.
