David Goldstein

Senior Vice President, Insights & Analytics

As Peppercomm’s head of analytics, I work across our full portfolio of client work in addition to providing key thought leadership for the firm and supporting all aspects of business development. My focus is on weaving together the most powerful insights from academic, media, qualitative, quantitative and Big Data research to deliver high-performing strategy for our clients, including MINI, Wilmington Trust, trivago, and many others.

Previously, I’ve worked as the tech research lead for Ketchum Analytics, Head of Analytics for the digital content firm Group SJR, and worked on the lead polling team for President Barack Obama.

The studies and projects I’ve lead have broken new ground for both research and the digital realm. I put together a team that demonstrated definitively the impact of the novel digital innovations made famous by Cambridge Analytica, and I also conducted the most accurate presidential survey ever done of the LGBT vote. Working with academics and technologists from MIT and University of Chicago, we successfully invented the first quantitative survey technique to out-perform standard Likert methodology, resulting in both academic publication and a US patent.

I graduated with a BA in Spanish from the University of Kansas (KU). I grew up in Overland Park, KS.

I turn to this brand for something I can trust:

Twitter! I’ve spent years making sure I follow the most creative, interesting, and thought-provoking people I can find.