I’m a Vice President in Peppercomm’s New York office. As a journalist turned public relations professional with a knack for developing innovative campaigns, I have a strong background in the lifestyle, food and beverage and travel spaces, having led successful campaigns that generated millions of impressions for clients.
Currently, I work on clients including Darden Restaurants, Bolthouse Farms and Sharp Electronics to drive integrated creative programs aligned to key business objectives.
I joined Peppercomm from Red Havas North America where I oversaw strategy development and execution for a variety of consumer brands including True Food Kitchen, True Citrus and Fox Restaurant Concepts. I started my career as a journalist in Dallas, covering lifestyle news for NBCUniversal and D Magazine.
In 2018, I was named Account Director of the Year by PR News. In my free time, I volunteer for the food rescue organization City Harvest.
I’m originally from Dallas, Texas and graduated from Southern Methodist University with a Bachelor of Arts in Journalism.
I’m most proud of:
Generating 280 million impressions in 48 hours for True Food Kitchen on an investment announcement.