Senior Vice President | Content Strategy
I lead our content development group that helps clients surpass their business goals by creating and executing omnichannel content strategies to deliver measurable results. My clients have included Amazon Web Services, BMW, Citi, Ernst & Young, Raymond James, Royal Bank of Canada and Wilmington Trust.
Prior to joining Peppercomm as a content leader in 2007, I was a journalist and editor for 15 years. I served as executive editor of Worth for four years. Prior to that, I co-launched and directed content for three enterprise technology media brands, including CRM. I also worked as a sports journalist for the Los Angeles Daily News.
As a journalist/editor, I earned multiple awards from the American Society of Business Press Editors. I have also worked on several client engagements that received PRSA Silver Anvil Awards. I authored two travel books and am also the co-founder of the Young Survival Coalition Tour de Pink cycling fundraising program, which has raised more than $1 million to help young women battling breast cancer.
I went to UCLA where I received my degree in Sociology. I was born and raised in Santa Monica, California.
My greatest breakthrough moment was:
Working directly with the CEO of the Financial Accounting Foundation to protect the group’s reputation in the wake of the global financial crisis